Make vs Ada
A 2026 side-by-side comparison of Make and Ada — pricing, key features, platforms, API access, and the trade-offs of each, based on data collected from their official sites.
Make
Visual automation platform with AI building blocks
Ada
The AI platform built to resolve every customer service inquiry
Tagline
Visual automation platform with AI building blocks
The AI platform built to resolve every customer service inquiry
Pricing
Freemium
Paid
Rating
0.0 (0)
0.0 (0)
Platforms
Web
Web
API
Yes
No
Open source
No
No
Description
Make (formerly Integromat) lets you visually build automations across 1,500+ apps.
Ada is an AI-powered customer service platform designed to automate interactions, resolve customer inquiries, and streamline support operations across multiple channels.
Key features
- Human-in-the-loop
- Self-hostable
- Conversational AI
- Automated Customer Support
- Multichannel Integration
- Analytics and Reporting Dashboard
- CRM and Helpdesk Integrations
Pros
- Visual scenario builder
- 1,500+ integrations
- Complex branching logic
- Rich data manipulation modules
- Affordable vs Zapier
- Custom apps builder
- Enterprise features
- Detailed run logs
- Automates customer service interactions across multiple digital channels.
- Utilizes conversational artificial intelligence to understand and resolve complex customer inquiries.
- Supports integrations with popular CRM platforms and ticketing systems.
- Provides automated translation capabilities to serve customers in multiple languages.
- Offers customizable conversational paths to handle specialized business workflows.
- Helps reduce customer support queue times by resolving inquiries instantly.
- Includes built-in analytics to measure bot performance and resolution rates.
- Enables seamless escalation from AI agents to live human support agents when necessary.
Cons
- Steeper learning curve than Zapier
- Operations-based pricing
- Debugging complex scenarios is hard
- UI can be overwhelming
- Occasional module bugs
- Mobile app is limited
- Limited custom code nodes
- Some triggers polling only
- No free plan or public trial tier was listed on the website.
- Pricing details are not transparently disclosed and require contacting target sales.
- No open-source version or public source code repository is available.
- No public API or developer documentation was provided in the crawled data.
- Initial setup and conversational rule training may require significant time and resources.
Pricing plans
Not disclosed
Not disclosed
Which one should you pick?
- Choose Make if you need Human-in-the-loop and API access.
- Choose Ada if you need Conversational AI.
- On budget: Make is freemium, Ada is paid.