Make vs Google Lens
A 2026 side-by-side comparison of Make and Google Lens — pricing, key features, platforms, API access, and the trade-offs of each, based on data collected from their official sites.
Make
Visual automation platform with AI building blocks
Google Lens
Search what you see and explore the world around you using your phone's camera
Tagline
Visual automation platform with AI building blocks
Search what you see and explore the world around you using your phone's camera
Pricing
Rating
Platforms
API
Open source
Description
Make (formerly Integromat) lets you visually build automations across 1,500+ apps.
Discover how Lens in the Google app can help you explore the world around you. Use your phone's camera to search what you see in an entirely new way. Identify plants and animals, translate text in real-time from over 100 languages, get step-by-step homework help, and find similar clothes, furniture, and home decor.
Key features
- Human-in-the-loop
- Self-hostable
- Visual search using your phone's camera
- Real-time translation of over 100 languages
- Copy and paste paragraphs or serial numbers from images
- Step-by-step help with math, history, chemistry, biology, and physics
- Plant and animal identification
- Visual search for matching clothes, furniture, and home decor
Pros
- Visual scenario builder
- 1,500+ integrations
- Complex branching logic
- Rich data manipulation modules
- Affordable vs Zapier
- Custom apps builder
- Enterprise features
- Detailed run logs
- Enables real-time translation for over 100 languages directly through the camera view.
- Provides step-by-step academic help for math, history, chemistry, biology, and physics problems.
- Allows fast identification of mystery plants and animal breeds.
- Helps users get inspired by matches for clothes, furniture, and home decor visually.
- Copies text and serial numbers from captured images to paste directly on your phone or computer.
- Includes a direct entry point into the search bar of the standard Google app.
- Completely free of charge to install and use without any hidden application purchases.
- Comes pre-integrated within the native camera applications of select Android devices.
Cons
- Steeper learning curve than Zapier
- Operations-based pricing
- Debugging complex scenarios is hard
- UI can be overwhelming
- Occasional module bugs
- Mobile app is limited
- Limited custom code nodes
- Some triggers polling only
- No developer or public API options are referenced on the website.
- Built-in camera integration is restricted only to select Android devices rather than all of them.
- No open-source license or public code accessibility information is offered on the page.
- The website does not present any information on security compliance measures like SOC2 or ISO.
- Cross-device copy-paste functionality to computers explicitly requires the use of Chrome.
Pricing plans
Which one should you pick?
- Choose Make if you need Human-in-the-loop and API access.
- Choose Google Lens if you need Visual search using your phone's camera.
- On budget: Make is freemium, Google Lens is free.