Domo vs Apollo.io

Tagline

A cloud-native data experience platform designed to connect people, data, and systems

Find, contact, and close your ideal buyers with an all-in-one sales intelligence and prospecting platform.

Category

Pricing

Rating

Platforms

API

Open source

Description

Domo is a cloud-native business intelligence and data experience platform that integrates data from various external sources, provides real-time visualization and analytics, and enables users to build custom applications to drive collaborative business action.

Apollo.io is a leading sales intelligence and lead generation platform that helps businesses accelerate prospecting, qualify inbound leads, and fuel smarter selling. Trusted by over 600,000 companies, the platform provides access to a database of B2B contacts, workflow automation, AI-driven insights, and deep integrations with popular CRMs to streamline sales workflows.

Key features

• Data Integration
• Real-time Dashboards
• Data Visualization
• Custom App Building
• Self-service Analytics

• B2B Prospecting Database
• Inbound Lead Qualification
• Data Enrichment
• Sales Deal Execution
• AI Assistant
• Apollo MCP
• CRM Integrations
• Chrome Extension
• Workflow Automation
• Email Campaigns and Outreach
• A/B Testing
• Pipeline Management

Pros

• Integrates real-time business data into a single collaborative cloud-native dashboard.
• Supports self-service BI capabilities designed for non-technical business users.
• Enables the creation of custom, interactive business applications.
• Offers robust visualization tools to analyze data trends instantly.
• Provides data governance capabilities to handle user access and permissions.
• Maintains web-based access, avoiding the need for local desktop installation.
• Designed to scale integration with a wide variety of external business data sources.
• Includes built-in communication and collaboration layers directly beside reporting metrics.

• Offers a completely free Starter plan that remains available indefinitely.
• Integrates seamlessly with leading CRM and sales platforms including Salesforce, HubSpot, and Marketo.
• Provides strong security standards, including GDPR compliance and ISO 27001 certification.
• Features an AI Assistant and Apollo MCP to accelerate research and prospecting tasks.
• Includes a useful Chrome Extension to streamline sales prospecting directly on target sites.
• Allows users to purchase additional email or export credits directly within the platform if needed.
• Provides SOC 2 verification to ensure high standards of data security and governance compliance.
• Provides a Pricing Calculator tool to help teams estimate costs based on headcount and requirements.

Cons

• No pricing details or tier plans were verified from the crawl data.
• No public developer API documentation or endpoints were confirmed in the provided files.
• No free plan or trial duration details could be verified from the data.
• No open-source version or codebase for self-hosting is referenced.
• Compliance certifications like SOC2, ISO, or HIPAA were not confirmed in the available crawled data.

• Free accounts are restricted to connecting Gmail addresses only for sending email marketing campaigns.
• Linking a non-Gmail or non-Microsoft account requires a paid plan subscription or direct setup by a sales representative.
• Public API access for custom integrations is restricted and only available on high-tier Custom/Enterprise plans.
• Record selection limits on certain tiers restrict how many leads users can select or bulk-export simultaneously.
• No official standalone desktop apps or mobile apps (iOS/Android) were highlighted in the pricing pages.

Pricing plans

Website