Apollo.io
Find, contact, and close your ideal buyers with an all-in-one sales intelligence and prospecting platform.
Overview
Apollo.io is a leading sales intelligence and lead generation platform that helps businesses accelerate prospecting, qualify inbound leads, and fuel smarter selling. Trusted by over 600,000 companies, the platform provides access to a database of B2B contacts, workflow automation, AI-driven insights, and deep integrations with popular CRMs to streamline sales workflows.
Key features
14 highlightsB2B Prospecting Database
Inbound Lead Qualification
Data Enrichment
Sales Deal Execution
AI Assistant
Apollo MCP
CRM Integrations
Chrome Extension
Workflow Automation
Email Campaigns and Outreach
A/B Testing
Pipeline Management
Export Credits
Record Selection Limit Controls
Pricing
Pricing not confirmed
We haven't verified a structured pricing table from the vendor's website. Check the tool's official pricing page for the latest.
Pros
- Offers a completely free Starter plan that remains available indefinitely.
- Integrates seamlessly with leading CRM and sales platforms including Salesforce, HubSpot, and Marketo.
- Provides strong security standards, including GDPR compliance and ISO 27001 certification.
- Features an AI Assistant and Apollo MCP to accelerate research and prospecting tasks.
- Includes a useful Chrome Extension to streamline sales prospecting directly on target sites.
- Allows users to purchase additional email or export credits directly within the platform if needed.
- Provides SOC 2 verification to ensure high standards of data security and governance compliance.
- Provides a Pricing Calculator tool to help teams estimate costs based on headcount and requirements.
Cons
- Free accounts are restricted to connecting Gmail addresses only for sending email marketing campaigns.
- Linking a non-Gmail or non-Microsoft account requires a paid plan subscription or direct setup by a sales representative.
- Public API access for custom integrations is restricted and only available on high-tier Custom/Enterprise plans.
- Record selection limits on certain tiers restrict how many leads users can select or bulk-export simultaneously.
- No official standalone desktop apps or mobile apps (iOS/Android) were highlighted in the pricing pages.
Platforms
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